For the Italian launch of Del Maguey, we developed a bold creative direction inspired by the raw vibrancy of Mexican street culture. Drawing from the streets of Oaxaca, we crafted a visual language full of rhythm, contrast, and color—translating its visual codes into custom compositions and a striking design system.We then brought this world to life through a series of PR activations in Milan, Rome, Bari, and Florence—curating intimate dinners, tastings, and content experiences designed to amplify the brand’s story and energy.